Gifts of Appreciated Securities
For others, Forever.
Office of Gift Planning: (508) 793-3481 | giftplanning@holycross.edu
A Smart, Tax-Efficient Way to Support Holy Cross
Gifts of appreciated securities owned for more than one year are a tax-efficient way to support the College. You can enjoy an immediate tax deduction for the full value of your gift and pay no capital gains tax. You may choose to make a significant outright gift to Holy Cross now, or use appreciated securities to fund a gift that pays income for life and benefits the College later.
The "Double" Tax Advantage
When you donate appreciated securities directly to Holy Cross:
- Avoid Capital Gains Tax - No tax on the appreciation
- Claim Full Charitable Deduction - Deduct the complete fair market value
Important Gift Processing Information
Outright gifts of securities and mutual funds are sold upon receipt, making them available for immediate use by the College. The charitable deduction is determined by the fair market value on the date of the transfer of the asset to Holy Cross, no matter what you originally paid for them.
- If this transfer will be used to establish a life-income gift (charitable gift annuity or trust), please contact the Office of Gift Planning first at (508) 793-3481 or giftplanning@holycross.edu.
- Some gifts, such as closely held stock, may require review by the College's Gift Acceptance Committee. The Office of Gift Planning can assist with any questions you may have.
How to Transfer Your Securities
DTC Eligible Securities (including Mutual Funds sent via ACAT)
- DTC#: 0443
- Firm: Pershing, LLC (One Pershing Plaza, Jersey City, NJ 07399)
- For Credit to account #: N7M002176
- Client account name: Trustees of the College of the Holy Cross
Fed Eligible Securities (Treasury Securities and certain bonds)
- ABA#: 021000018
- Bank: Bank of NY/Pershing, LLC
- For Credit to account #: N7M002176
- Client account name: Trustees of the College of the Holy Cross
Call (508) 793-3481 or email oas@holycross.edu with:
- Number of shares being transferred
- Name(s) of security(ies)
- Your broker's name, firm, phone and fax numbers
- Broker's DTC##
- Your mailing address for acknowledgment
- Purpose or designation of gift
The gift value is based on the average of the market high and low for the date Holy Cross receives the gift (not the date you advise your broker to make the transfer). Be sure to let your broker know your desired timeframe (e.g., by December 31 for year-end tax benefits).
Holy Cross will send you an acknowledgement with the receipt date and value for your tax records.
Special Situations
Physical certificates and required paperwork should be mailed directly to Pershing, LLC AND notice sent to Gift Processing at bnymcmgiftprocessing@bnymellon.com.
Mail certificates to:
Pershing, LLC, One Pershing Plaza, Jersey City, NJ 07399
Attention: Security Receive Area
Mail required paperwork separately to:
Pershing, LLC, One Pershing Plaza, Jersey City, NJ 07399
Attention: Pending Papers Area
Have your broker contact Gift Processing at bnymcmgiftprocessing@bnymellon.com for additional instructions.
Office of Advancement Services: (508) 793-3481 | oas@holycross.edu
Julie Karavan MS, CFRE
Phone: 508-793-3481
Email: giftplanning@holycross.edu
College of the Holy Cross is an educational institution and does not provide tax, legal or financial advice. the College strongly encourages all of our benefactors to seek counsel from their own legal and financial advisors.